Chrysler ditches media agency over obscene tweet (AP)

Thursday, March 10, 2011 6:01 PM By dwi

SAN FRANCISCO – Chrysler Group LLC is ending its relationship with the ethnic media authority that was behind an dirty sound that was posted to the Chrysler brand's official Twitter account.

The sound was posted weekday by an employee of the company's agency, New Media Strategies. It read: "I find it humorous that city is known as the (hash)motorcity and yet no digit here knows how to (expletive) drive." Shortly after, the sound was removed from Chrysler's Twitter feed.

Chrysler said in a evidence weekday that it won't restore its lessen with the authority for the rest of this year. The maker said it module impact with the authority through a transformation period until it names a newborn firm.

The Auburn Hills, Mich.-based maker apologized for the sound weekday in a journal post, locution the New Media Strategies employee answerable for the sound had been fired. Chrysler said in a follow-up place weekday that the sound "obviously" was meant to appear on the employee's individualized Twitter account, kinda than on Chrysler's, and that maker did not obligation that person be fired.


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